“On a mission to address the needs of grown-up women.”
Bell & Becks
COMPANY DESCRIPTION:
Born from Tamar’s lifelong passion for footwear and the culmination of a career working in retail and e-commerce businesses, Bells & Becks combines her expertise and passion to make designer-quality, luxury shoes at accessible pricepoints. Bells & Becks shoes are distinctive while also solving a real problem for modern, successful women that require something both wearable and feminine.
HOLISTIC SCOPE OF WORK:
A combination of detailed analysis of existing and new email campaigns, email flow optimization, email campaign copywriting and design, organic Instagram and Pinterest planning, execution, and community management.
OVERARCHING GOALS:
Increase open rates, click-through rates, grow email list, establish consistent Instagram posting schedule, optimize Pinterest channel.
OVERARCHING STRATEGY:
Build out flows based on audience segmentation broken down by demographics, purchase behavior, and customer preferences), personalize emails more often, run A/B tests, stay true to brand aesthetic and show up consistently on Instagram and Pinterest.
HOLISTIC MEASUREMENTS OF SUCCESS:
Open rates, click-through rates, website traffic from email campaigns, unsubscribe rates, reach, cart abandonment rate, etc.
The Highlights
+30k
Immediate Pinterest Monthly Views
Optimized boards, set up account as verified merchant, repurposed existing content for Pinterest. Saw an immediate jump in performance that has stayed consistent for a long time.hover over
me!
CLICK
ME!
+230%
Increase in Email Flow Conversions
Achieved an increase in customer retention and a boost in purchases. Flow Conversion: Increased by 231.29% in the first year alone, Place Order Rate: 7x increase from first to second year.+26%
Increased Email Campaign Open Rates
How’d we do it? By analyzing existing performance, pulling insights, running A/B tests and implementing results immediately, adding more personalization, and ultimately adapting as we learned.
“Adi and Karli are highly collaborative thought partners that feel a sense of ownership in the business. As a team, they are both data-driven and creative, always working hard to deliver on objectives.”
- Tamar Miller, Founder of Bells & Becks
“Adi and Karli are highly collaborative thought partners that feel a sense of ownership in the business. As a team, they are both data-driven and creative, always working hard to deliver on objectives.”