“On a mission to provide nutrition to your pet while giving back to the community.”
Brutus Bone Broth
COMPANY DESCRIPTION:
Brutus Bone Broth provides nutrition to your pet while giving back to the community. It all started in 2016, when everyone asked what Brutus’ long, healthy life was attributed to. The answer: love and Grandma’s bone broth. As the only bone broth for dogs on the market fortified with glucosamine and chondroitin for hip & joint support as well as the only bone broth for dogs on the market that is FDA approved, Brutus Bone Broth’s products aide with joint health, picky eaters, digestion, hydration, overall nourishment, and more. They are available on brutusbroth.com as well as in retailers such as Amazon, Chewy, Petco, Target, Walmart, and more.
HOLISTIC SCOPE OF WORK:
We took the helm of Brutus Broth's social media strategy, managing their TikTok, Pinterest, and affiliate programs. Our responsibilities expanded to encompass paid media, blogs, and further evolved to manage organic Meta completely, including grid creation, posting, and community engagement.
OVERARCHING GOALS:
Enhance brand awareness, boost reach and engagement, create educational yet creative content, utilize UGC that came through from fans.
OVERARCHING STRATEGY:
We started small, first focusing on organic TikTok. We experimented a lot to learn what types of content resonated with the Brutus audience. As we saw good results, we continued to optimize other elements: becoming a verified merchant on Pinterest, building out a Meta strategy, leveraging collab posts, and pushing the envelope when it came to communicating all we needed to communicate. The key to success was continued execution, trying new things, and making sure everything was working in one large ecosystem.
HOLISTIC MEASUREMENTS OF SUCCESS:
Website sessions, reach, engagement, follower growth, video views, sales from affiliate, conversions, frequency (for paid), CPA (for paid), profile views (for paid).
The Highlights
3,000+
Creative Assets Made
With strategic monthly planning, we continuously creat content, repurpose UGC, and reformat content to be optimized for each platform. Being smart about content creation is key to generating lots of useful content and making your dollar go as far as possible.hover over
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10M+
Video Views on TikTok
With a handful of viral videos, a strategic posting cadence, tapping into trends, and continuously adapting to the changing algorithm, we have established a baseline performance continues to drive platform success to this day.48.07%
Total Social Fan Growth
By focusing on reach, being strategic with content, leveraging smart collabs, and staying true to the brand ethos, we have been able to build a continously growing community across platforms.
"We have been working with Orenda for over two years now, and love the strategy, creativity, and execution they've brought to our social channels (including some viral videos!), blogs, affiliate program, original content, and more. Karli and Adi have learned our brand inside & out and are an important part of our overall marketing strategy. We're grateful for all they have brought to our brand!"
- Julia, CMO of Brutus Bone Broth
“We have been working with Orenda for over two years now, and love the strategy, creativity, and execution they've brought to our social channels (including some viral videos!), blogs, affiliate program, original content, and more. Karli and Adi have learned our brand inside & out and are an important part of our overall marketing strategy. We're grateful for all they have brought to our brand!”
- Julia, CMO of Brutus Bone Broth
