“On a mission to reshape the world’s perception of rum and create a lasting impact on the lives of Guatemalan women.”
Tenango Rum
COMPANY DESCRIPTION:
Tenango Rum is more than just a rum brand, they are on a mission to reshape the world's perception of rum and create a lasting impact on the lives of Guatemalan women and their families. Tenango believes that culture and heritage should be at the heart of every sip, and that by honoring the traditions of our ancestors, they can redefine the rum landscape. Authentically made in a Guatemalan distillery, Tenango Rum is an homage to family, good times, and a female entrepreneurial spirit. Dark-aged with hints of chocolate yet slightly floral on the nose, this is not your typical Tiki drink ingredient. An elevated experience for the newly sophisticated drinker, Tenango is an opportunity to appreciate the good things in life.
HOLISTIC SCOPE OF WORK:
To support Tenango’s launch, we laid the foundation of a variety of tactics. Set up their Instagram and TikTok accounts, crafted their customer-facing copy, built and executed their online launch, revamped their website (and then collaborated with web developers), designed their info booklet and sell sheet, planned a launch event, moodboarded and managed a professional photoshoot, built an email strategy, and more.
OVERARCHING GOALS:
Build brand awareness, establish brand personality, create educational and thumbstopping content, set up optimized social accounts, support retail expansion.
OVERARCHING STRATEGY:
We started off with a holistic strategy, building out our ideal launch strategy across all marketing tactics. We then began executed a number of things simultaneously to ensure consistent brand presence. We created fresh content, leveraged Sofia’s heritage story, and managed a professional shoot to generate evergreen content that could be used across web, collateral, social, and more.
HOLISTIC MEASUREMENTS OF SUCCESS:
Follower growth, reach, online brand presence, sales materials created, cohesive content created.
The Highlights
All New
Cohesive social media look & feel
We moodboarded and managed Tenango’s first professional photoshoot, created UGC, and designed graphics to build a cohesive social media presence, balancing education and entertainment.hover over
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Launch Event
Planned with location, merch, and more.
To support our go-to-market strategy, we planning an entire launch event in Philadelphia, began sourcing merch, established flow, connected with eventing agency for support, and built a budget with KPI’s.
“I worked with Adi and Karli from Orenda Marketing when I first launched Tenango Rum and it was such a positive experience. Their professionalism and creativity made the process seamless, and they even introduced us to one of our favorite photographers. I'm grateful for the partnership and the impact they had on my brand.”
— Sofia Deleon, Founder of Tenango
“I worked with Adi and Karli from Orenda Marketing when I first launched Tenango Rum, and it was such a positive experience. Their professionalism and creativity made the process seamless, and they even introduced us to one of our favorite photographers. I'm grateful for the partnership and the impact they had on my brand.”