ON A MISSION TO DESTIGMATIZE LACTOSE-INTOLERANT PRODUCTS

Bringing the good life to the 25% of Americans who are Lactose Intolerant.

COMPANY DESCRIPTION:

Founded on the belief that no one should have to miss out on premium ice cream, co-founders Katy (lactose-intolerant) and Gwen (sympathetic sweet tooth) created the first-ever clean label premium lactose-free dairy ice cream on the market. With fresh milk and cream, no gums, no corn syrup, and no artificial stabilizers, Beckon is bringing the good life to the 25% of Americans who are lactose intolerant. Now everyone can enjoy the creamy, drool-worthy treats they grew up loving without any compromises.

HOLISTIC SCOPE OF WORK:

As the sole marketing players on the team, Karli and Adi managed the entire marketing strategy. From budget creation and management to stuffing swag bags, this was a very holistic approach to scrappy marketing on a small budget.

OVERARCHING GOALS:

Increase awareness, Build founder presence, sample to as many people as possible, move units on shelf, increase superfan list.

OVERARCHING STRATEGY:

Generate consumer demand through paid and organic media and awareness campaigns, accelerate trials through sampling programs, engage with existing superfans to foster a highly engaged and loyal customer base.

HOLISTIC MEASUREMENTS OF SUCCESS:

Social following, email database, podcast inclusions & PR, samples served, units moved.

“Adi and Karli are the dynamic duo behind our brand's incredible transformation at Beckon. Their marketing expertise has turned our initial ideas into a vibrant, engaging brand that truly resonates with our audience. They've brought our unique voice and aesthetic to life in a way that we couldn't have imagined. We can't thank them enough for their exceptional support and creative brilliance. Beckon wouldn't be where it is today without them!”

— Katy & Gwen, Co-Founders of Beckon Ice Cream

You’re ready to take your business to the next level but you don’t know how, you don’t have the resources, or you simply just don’t have time! Don’t worry, we’ve got you covered. Whether you’re looking for the whole package, the bits & pieces, or aren’t sure where to start, we’re here to help.