ADDRESSING THE NEEDS OF GROWNUP WOMEN
Quality shoes that are wearable for real life, genuinely styled, unique, and made in Italy.
COMPANY DESCRIPTION:
Born from Tamar’s lifelong passion for footwear and the culmination of a career working in retail and e-commerce businesses, Bells & Becks combines her expertise and passion to make designer-quality, luxury shoes at accessible pricepoints. Bells & Becks shoes are distinctive while also solving a real problem for modern, successful women that require something both wearable and feminine.
HOLISTIC SCOPE OF WORK:
A combination of detailed analysis of existing and new email campaigns, email flow optimization, email campaign copywriting and design, organic Instagram and Pinterest planning, execution, and community management.
OVERARCHING GOALS:
Increase open rates, click-through rates, grow email list, establish consistent Instagram posting schedule, optimize Pinterest channel
OVERARCHING STRATEGY:
Build out flows based on audience segmentation broken down by demographics, purchase behavior, and customer preferences), personalize emails more often, run up A/B tests, stay true to brand aesthetic and show up consistently on Instagram and Pinterest.
HOLISTIC MEASUREMENTS OF SUCCESS:
Open rates, click-through rates, website traffic from email campaigns, unsubscribe rates, reach, cart abandonment rate, etc.
“Adi and Karli are highly collaborative thought partners that feel a sense of ownership in the business. As a team, they are both data-driven and creative, always working hard to deliver on objectives.”
— Tamar Miller, Founder of Bells & Becks
You’re ready to take your business to the next level but you don’t know how, you don’t have the resources, or you simply just don’t have time! Don’t worry, we’ve got you covered. Whether you’re looking for the whole package, the bits & pieces, or aren’t sure where to start, we’re here to help.