ON A MISSION TO EMPOWER THE NEXT GENERATION OF WOMEN
Daughter Lessons donates a portion of its sales to Girls Inc. to continue to pay it forward on behalf of all the incredible female influences in the founders’ lives.
COMPANY DESCRIPTION:
Daughter Lessons is a trend-forward, multi-purpose activewear brand on a mission to empower the next generation of women. Made by sisters and designed in NYC, co-founders Caroline and Lizzy find inspiration from New York City streetwear, the girls sweating alongside them in their fitness classes, and their ever-present love for dance. The girls’ activewear has been worn by Melissa Wood-Tepperberg, Megan Roup, Jennifer Fisher, supermodel Hilary Rhoda and more.
HOLISTIC SCOPE OF WORK:
A blend of holistic marketing strategy development and consulting, creative direction for all things marketing, collateral design, basic web support, social strategy creation and execution (IG, YT, FB, TikTok, LinkedIn), email and SMS marketing, and other miscellaneous support.
OVERARCHING GOALS:
Increase awareness, drive conversion, support retail accounts.
OVERARCHING STRATEGY:
Tap into target customers, significantly increase awareness, build founder presence, increase opportunities for trial, increase conversion, increase repurchase rate, increase cart to review rate.
HOLISTIC MEASUREMENTS OF SUCCESS:
Social media reach, email list growth, revenue, repurchase rate, and more.
“Working with Karli and Adi has been such a power move for our brand! As founders and business owners, it's very difficult for us to give up control, but Karli and Adi have made it easy. We trust their opinion and we know that when making decisions, they always act in the best interest of the brand. They are a pleasure to work with!”
— Caroline & Lizzy, Co-Founders of Daughter Lessons
You’re ready to take your business to the next level but you don’t know how, you don’t have the resources, or you simply just don’t have time! Don’t worry, we’ve got you covered. Whether you’re looking for the whole package, the bits & pieces, or aren’t sure where to start, we’re here to help.